On October 10th, 2022, pop artist Madonna posted a video to TikTok participating in the trend. On October 7th, TikToker posted a video doing the trend, garnering over 4.5 million views in four days (shown below, right). In some videos, the word "gay" is replaced with "slay." For example, on September 21st, TikToker Bryce Hall posted a video doing the trend, garnering over 12 million views in two weeks (shown below, left). The trend became popular throughout September and early October 2022. He then nods and walks away from the camera in a way that's stereotypical of how a gay man might dramatically walk, garnering over 8 million views in a month (shown below). On September 19th, 2022, TikToker posted a video captioned, "If I miss, I'm gay." In the video, he throws a ball of paper at a trash can but misses.
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